Convergence marketing : strategies for reaching the new hybrid consumer /

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Bibliographic Details
Main Author: Wind, Yoram.
Other Authors: Mahajan, Vijay., Gunther, Robert E., 1960-
Format: Book
Language:English
Published: Harlow : Financial Times Prentice Hall, c2002.
Subjects:

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.84 W722c
Copy 1 Available  Pull and Hold