Biomedical communications : purposes, audiences, and strategies /

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Bibliographic Details
Main Author: Miller, Jon D., 1941-
Other Authors: Kimmel, Linda G.
Format: Book
Published: San Diego, CA : Academic Press, c2001.
Table of Contents:
  • A basic framework. Using research to improve biomedical communications
  • The public understanding of biomedical science. Communications to inform consumers. Public interest in health information
  • Primary sources of biomedical information
  • The acquisition and retention of health information by consumers
  • Strategies for communicating to consumers. Communciations to influence public policy. Citizen participation in the foundation of biomedical policy
  • The acquisition of information about biomedical policy issues
  • Public attitudes toward biomedical research issues
  • Public attitudes toward biotechnology issues
  • Strategies for communicating about biomedical policy. Biomedical communication policies for the 21st century. Policies to improve biomedical communictaions.