Biomedical communications : purposes, audiences, and strategies /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Diego, CA :
Academic Press,
c2001.
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Table of Contents:
- A basic framework. Using research to improve biomedical communications
- The public understanding of biomedical science. Communications to inform consumers. Public interest in health information
- Primary sources of biomedical information
- The acquisition and retention of health information by consumers
- Strategies for communicating to consumers. Communciations to influence public policy. Citizen participation in the foundation of biomedical policy
- The acquisition of information about biomedical policy issues
- Public attitudes toward biomedical research issues
- Public attitudes toward biotechnology issues
- Strategies for communicating about biomedical policy. Biomedical communication policies for the 21st century. Policies to improve biomedical communictaions.
