Biomedical communications : purposes, audiences, and strategies /

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Bibliographic Details
Main Author: Miller, Jon D., 1941-
Other Authors: Kimmel, Linda G.
Format: Book
Language:English
Published: San Diego, CA : Academic Press, c2001.
Subjects:
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245 1 0 |a Biomedical communications :  |b purposes, audiences, and strategies /  |c Jon D. Miller, Linda G. Kimmel. 
260 |a San Diego, CA :  |b Academic Press,  |c c2001. 
300 |a xii, 458 p. :  |b ill. ;  |c 23 cm. 
504 |a Includes bibliographical references (p. 435-441) and index. 
505 0 |a A basic framework. Using research to improve biomedical communications -- The public understanding of biomedical science. Communications to inform consumers. Public interest in health information -- Primary sources of biomedical information -- The acquisition and retention of health information by consumers -- Strategies for communicating to consumers. Communciations to influence public policy. Citizen participation in the foundation of biomedical policy -- The acquisition of information about biomedical policy issues -- Public attitudes toward biomedical research issues -- Public attitudes toward biotechnology issues -- Strategies for communicating about biomedical policy. Biomedical communication policies for the 21st century. Policies to improve biomedical communictaions. 
650 0 |a Communication in medicine. 
650 0 |a Communication in biotechnology. 
700 1 |a Kimmel, Linda G. 
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