The new market leaders : who's winning and how in the battle for customers /

The new market leaders : who's winning and how in the battle for customers /

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Bibliographic Details
Main Author:	Wiersema, Frederik D.
Format:	Book
Language:	English
Published:	New York : Free Press, 2001.
Subjects:	Customer relations > Longitudinal studies. Consumers' preferences > Longitudinal studies. Consumers > Attitudes > Longitudinal studies. Marketing > Planning.

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