The new market leaders : who's winning and how in the battle for customers /

The new market leaders : who's winning and how in the battle for customers /

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Bibliographic Details
Main Author: Wiersema, Frederik D.
Format: Book
Language:English
Published: New York : Free Press, 2001.
Subjects:
Customer relations > Longitudinal studies.
Consumers' preferences > Longitudinal studies.
Consumers > Attitudes > Longitudinal studies.
Marketing > Planning.
Description
Item Description:Includes index.
Physical Description:vii, 262 p. ; 24 cm.
ISBN:0743204654

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