S.U.R.E.-fire direct response marketing : generating business-to-business sales leads for bottom-line success /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
McGraw-Hall,
c2001.
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Subjects: |
Physical Description: | xxii, 277 p. : ill. ; 25 cm. |
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Bibliography: | Includes bibliographical references (p. 263-265) and index. Includes webliographies (p. 259-261). |
ISBN: | 0658006223 (acid-free paper) |