Encyclopedia of major marketing campaigns /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Detroit :
Gale Group,
2000.
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| Subjects: |
| Item Description: | First volume is unnumbered |
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| Physical Description: | v. : ill. ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 078763042X (hardcover) |
