Political communications : why Labour won the general election of 1997 /

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Bibliographic Details
Other Authors: Crewe, Ivor., Gosschalk, Brian., Bartle, John, lecturer.
Format: Book
Published: London ; Portland, OR : Frank Cass, 1998.
Table of Contents:
  • Why Labour won / Philip Gould
  • Why the Conservatives lost / Daniel Finkelstein
  • "Sausages or policemen?" the role of the Liberal Democrats in the 1997 general election campaign / Richard Holme and Alison Holmes
  • Role of Labour's advertising in the 1997 general election / Chris Powell
  • Conservative party's advertising strategy / Steve Hilton
  • Media and the polls : pundits, polls and prognostications in British general elections / Robert M. Worcester
  • Constituency campaigning in the 1997 general election : party effort and electoral effect / David Denver and Gordon Hands
  • First internet election? UK political parties and campaigning in cyberspace / Stephen Ward and Rachel Gibson
  • Swingers, clingers, waverers, quaverers : the tabloid press in the 1997 general election / David McKie
  • Leaders and leading articles : characterisation of John Major and Tony Blair in the editorials of the national daily press / Colin Seymour-Ure
  • Too much of a good thing? television in the 1997 election campaign / Peter Goddard, Margaret Scammell and Holli A. Semetko
  • Change in the air : campaign journalism at the BBC, 1997 / Jay G. Blumler and Michael Gurevitch
  • Television and the 1997 election campaign : a view from Sky News / Adam Boulton
  • Debate that never happened : television and the party leaders, 1997 / Richard Tait
  • Debate on section 93 of the Representation of the People Act in favour : the case for the Society for Prevention of Cruelty to Candidates / Austin Mitchell
  • Debate on section 93 of the Representation of People Act the case against : scrap it / Ivor Gaber
  • Regulations, the media and the 1997 general election : the ITC perspective / Stephen Perkins
  • Legal constraints, real and imagined / Colin Munro.