The emerging high-tech consumer : a market profile and marketing strategy implications /

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Bibliographic Details
Other Authors: Reddy, Allan C.
Format: Book
Published: Westport, Conn. : Quorum Books, 1997.
Table of Contents:
  • High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy
  • The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy
  • The Telecommunications Act and the high-tech consumer / James A. Muncy
  • The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman
  • Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy
  • Global consumers / Niren M. Vyas and Allan C. Reddy
  • Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock
  • Conclusion : marketing strategy implications / Allan C. Reddy
  • Appendix A : researching industry information electronically / Ruth Pagell
  • Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy.