The emerging high-tech consumer : a market profile and marketing strategy implications /

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Bibliographic Details
Other Authors: Reddy, Allan C.
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 1997.
Subjects:
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245 0 4 |a The emerging high-tech consumer :  |b a market profile and marketing strategy implications /  |c edited by Allan C. Reddy. 
260 |a Westport, Conn. :  |b Quorum Books,  |c 1997. 
300 |a xii, 160 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. [145]-152) and indexes. 
505 0 |a High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy. 
650 0 |a Affluent consumers. 
650 0 |a High technology  |x Marketing. 
650 0 |a Internet 
700 1 |a Reddy, Allan C. 
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