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02260cam a2200361 a 4500 |
| 001 |
mig00004489871 |
| 005 |
20040211132050.0 |
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961125s1997 ctua b 001 0 eng |
| 010 |
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|a 96046713
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| 020 |
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|a 1567200729 (alk. paper)
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| 035 |
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|a (OCoLC)36023984
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| 035 |
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|a (WaOLN)mts0456641
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| 035 |
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|a ocm36023984
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| 040 |
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|a DLC
|c DLC
|d PMC
|d TXM
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| 049 |
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|a TXMM
|
| 050 |
0 |
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|a HF5415.32
|b .E527 1997
|
| 082 |
0 |
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|a 658.8/34/08621
|2 21
|
| 092 |
|
|
|a 658.834
|b Em32r
|
| 245 |
0 |
4 |
|a The emerging high-tech consumer :
|b a market profile and marketing strategy implications /
|c edited by Allan C. Reddy.
|
| 260 |
|
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|a Westport, Conn. :
|b Quorum Books,
|c 1997.
|
| 300 |
|
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|a xii, 160 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references (p. [145]-152) and indexes.
|
| 505 |
0 |
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|a High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy.
|
| 650 |
|
0 |
|a Affluent consumers.
|
| 650 |
|
0 |
|a High technology
|x Marketing.
|
| 650 |
|
0 |
|a Internet
|
| 700 |
1 |
|
|a Reddy, Allan C.
|
| 907 |
|
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|a 1386528
|b 07-17-10
|c 05-24-10
|
| 998 |
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|a Middle Tennessee State University
|b Main
|c James E. Walker Library
|d Main Collection - Walker Library - 4th Floor
|t 0
|e 658.834 Em32r
|h Library of Congress classification
|i Book
|m 33082011282745
|n 1
|
