Strategic marketing management : planning and control, analysis and decision /

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Bibliographic Details
Main Author: Fifield, Paul.
Corporate Author: Chartered Institute of Marketing.
Other Authors: Gilligan, Colin.
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 1995.
Series:CIM workbook series. Marketing.
Marketing series (London, England)
Subjects:

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