Strategic marketing management : planning and control, analysis and decision /

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Bibliographic Details
Main Author: Fifield, Paul.
Corporate Author: Chartered Institute of Marketing.
Other Authors: Gilligan, Colin.
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 1995.
Series:CIM workbook series. Marketing.
Marketing series (London, England)
Subjects:
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245 1 0 |a Strategic marketing management :  |b planning and control, analysis and decision /  |c Paul Fifield and Colin Gilligan. 
260 |a Oxford ;  |a Boston :  |b Butterworth-Heinemann,  |c 1995. 
300 |a xvii, 317 p. :  |b ill. ;  |c 29 cm. 
490 1 |a The CIM workbook series. Marketing 
490 1 |a The marketing series. 
500 |a Includes index 
500 |a 'Published on behalf of the Chartered Institute of Marketing.' 
500 |a 'Diploma syllabus' 
650 0 |a Marketing  |x Management. 
650 0 |a Strategic planning. 
650 0 |a Marketing  |x Decision making. 
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