Strategic marketing management : planning and control, analysis and decision /

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Bibliographic Details
Main Author: Fifield, Paul.
Corporate Author: Chartered Institute of Marketing.
Other Authors: Gilligan, Colin.
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 1995.
Series:CIM workbook series. Marketing.
Marketing series (London, England)
Subjects:
Description
Item Description:Includes index
'Published on behalf of the Chartered Institute of Marketing.'
'Diploma syllabus'
Physical Description:xvii, 317 p. : ill. ; 29 cm.
ISBN:0750619902