APA Citation

Fifield, P., & Gilligan, C. (1995). Strategic marketing management: Planning and control, analysis and decision. Oxford ; Boston: Butterworth-Heinemann.

Chicago Style Citation

Fifield, Paul., and Colin Gilligan. Strategic Marketing Management: Planning and Control, Analysis and Decision. Oxford ; Boston: Butterworth-Heinemann, 1995.

MLA Citation

Fifield, Paul., and Colin Gilligan. Strategic Marketing Management: Planning and Control, Analysis and Decision. Oxford ; Boston: Butterworth-Heinemann, 1995.

Warning: These citations may not always be 100% accurate.