The management and marketing of services /

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Bibliographic Details
Main Author: Mudie, Peter.
Other Authors: Cottam, Angela.
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, c1993.
Series:B H contemporary business series.
Subjects:
Description
Physical Description:xi, 269 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750607890