Understanding consumer behavior /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge, Ill. :
Irwin,
1994.
|
| Series: | Irwin series in marketing.
|
| Subjects: |
| Physical Description: | xv, 485 p. : col. ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 435-455) and indexes. |
| ISBN: | 0256122784 |
