Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

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Bibliographic Details
Main Author: Bearden, William O., 1945-
Other Authors: Netemeyer, Richard G., 1956-, Mobley, Mary F.
Format: Book
Language:English
Published: Newbury Park, Calif. : Sage Publications, c1993.
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Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.83 B38h
Copy 1 Available  Pull and Hold