Service management and marketing : managing the moments of truth in service competition /

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Bibliographic Details
Main Author: Grönroos, Christian, 1947-
Format: Book
Language:English
Published: Lexington, Mass. : Lexington Books, c1990.
Series:Issues in organization and management series.
Subjects:
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100 1 |a Grönroos, Christian,  |d 1947- 
245 1 0 |a Service management and marketing :  |b managing the moments of truth in service competition /  |c Christian Grönroos. 
260 |a Lexington, Mass. :  |b Lexington Books,  |c c1990. 
300 |a xxii, 298 p. :  |b ill. ;  |c 24 cm. 
490 1 |a Issues in organization and management series 
504 |a Includes bibliographical references (p. 277-291) and index. 
650 0 |a Service industries  |x Marketing. 
650 0 |a Customer services. 
830 0 |a Issues in organization and management series. 
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