APA Citation

Swayne, L. E., & Ginter, P. M. (1989). Cases in strategic marketing. Englewood Cliffs, N.J.: Prentice Hall.

Chicago Style Citation

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. Englewood Cliffs, N.J.: Prentice Hall, 1989.

MLA Citation

Swayne, Linda E., and Peter M. Ginter. Cases in Strategic Marketing. Englewood Cliffs, N.J.: Prentice Hall, 1989.

Warning: These citations may not always be 100% accurate.