Marketing decision making : analytic framework and cases /
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati :
South-Western Pub. Co.,
c1988.
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | x, 630 p. : ill. ; 23 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0538198214 (pbk.) |
