Advertising media : a managerial approach /

Advertising media : a managerial approach /

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Bibliographic Details
Main Author:	McGann, Anthony F.
Other Authors:	Russell, Thomas, 1941-
Format:	Book
Language:	English
Published:	Homewood, Ill. : Irwin, 1988.
Edition:	2nd ed.
Subjects:	Advertising media planning.

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