Add value to your service : the key to success /

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Bibliographic Details
Corporate Authors: Services Marketing Conference. San Diego, Calif.), American Marketing Association.
Other Authors: Surprenant, Carol F.
Format: Conference Proceeding Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1987]
Series:Proceedings series.
Subjects:
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111 2 |a Services Marketing Conference.  |n (6th :  |d 1987 :  |c San Diego, Calif.) 
245 1 0 |a Add value to your service :  |b the key to success /  |c edited by Carol Surprenant. 
260 |a Chicago, Ill. :  |b American Marketing Association,  |c [1987] 
300 |a vi, 214 p. ;  |c 28 cm. 
490 1 |a Proceedings series 
500 |a "6th Annual Services Marketing Conference proceedings"--Cover. 
500 |a Papers presented at the 6th Annual Services Marketing Conference, Sept. 27-30, 1987, San Diego, Calif. 
504 |a Includes bibliographies. 
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