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Bibliographic Details
Corporate Authors: Services Marketing Conference. San Diego, Calif.), American Marketing Association.
Other Authors: Surprenant, Carol F.
Format: Conference Proceeding Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1987]
Series:Proceedings series.
Subjects:
Description
Item Description:"6th Annual Services Marketing Conference proceedings"--Cover.
Papers presented at the 6th Annual Services Marketing Conference, Sept. 27-30, 1987, San Diego, Calif.
Physical Description:vi, 214 p. ; 28 cm.
Bibliography:Includes bibliographies.
ISBN:0877571902