The design dimension : product strategy and the challenge of global marketing /

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Bibliographic Details
Main Author: Lorenz, Christopher, 1946-
Format: Book
Language:English
Published: Oxford, UK ; New York, NY USA : Blackwell, 1986.
Subjects:
Description
Item Description:Includes index.
Physical Description:xi, 167 p. : ill. ; 24 cm.
Bibliography:Bibliography: p. [156]-159.
ISBN:0631137475 :