APA Citation

Lorenz, C. (1986). The design dimension: Product strategy and the challenge of global marketing. Oxford, UK ; New York, NY USA: Blackwell.

Chicago Style Citation

Lorenz, Christopher. The Design Dimension: Product Strategy and the Challenge of Global Marketing. Oxford, UK ; New York, NY USA: Blackwell, 1986.

MLA Citation

Lorenz, Christopher. The Design Dimension: Product Strategy and the Challenge of Global Marketing. Oxford, UK ; New York, NY USA: Blackwell, 1986.

Warning: These citations may not always be 100% accurate.