Marketing decisions for new and mature products : planning, development, and control /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Columbus, Ohio :
Merrill Pub. Co.,
c1984.
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| Subjects: |
| Physical Description: | xii, 424 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 067520092X |
