Marketing decisions for new and mature products : planning, development, and control /

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Bibliographic Details
Main Author: Hisrich, Robert D.
Other Authors: Peters, Michael P.
Format: Book
Language:English
Published: Columbus, Ohio : Merrill Pub. Co., c1984.
Subjects:
Description
Physical Description:xii, 424 p. : ill. ; 26 cm.
Bibliography:Includes bibliographies and index.
ISBN:067520092X