APA Citation

Hisrich, R. D., & Peters, M. P. (1984). Marketing decisions for new and mature products: Planning, development, and control. Columbus, Ohio: Merrill Pub. Co..

Chicago Style Citation

Hisrich, Robert D., and Michael P. Peters. Marketing Decisions for New and Mature Products: Planning, Development, and Control. Columbus, Ohio: Merrill Pub. Co., 1984.

MLA Citation

Hisrich, Robert D., and Michael P. Peters. Marketing Decisions for New and Mature Products: Planning, Development, and Control. Columbus, Ohio: Merrill Pub. Co., 1984.

Warning: These citations may not always be 100% accurate.