Strategic marketing /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1982.
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| Series: | Irwin series in marketing.
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| Subjects: |
| Physical Description: | xv, 456 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256026459 |
