Marketing decision making : concepts and strategy /

Marketing decision making : concepts and strategy /

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Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Hills, Gerald E., Woodruff, Robert B.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1980.
Edition:Rev. ed.
Series:Irwin series in marketing.
Subjects:
Marketing > Decision making.
Marketing > Management.
Marketing.

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