Marketing decision making : concepts and strategy /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R. D. Irwin,
1980.
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| Edition: | Rev. ed. |
| Series: | Irwin series in marketing.
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| Subjects: |
| Physical Description: | xv, 573 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256023484 |
