APA Citation

Kerin, R. A., & Peterson, R. A. (1978). Strategic marketing problems: Cases and comments. Boston: Allyn and Bacon.

Chicago Style Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. Boston: Allyn and Bacon, 1978.

MLA Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. Boston: Allyn and Bacon, 1978.

Warning: These citations may not always be 100% accurate.