Marketing decision making : analytic framework and cases /

Marketing decision making : analytic framework and cases /

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Bibliographic Details
Main Author: O'Dell, William F.
Other Authors: Ruppel, Andrew C., Trent, Robert H.
Format: Book
Language:English
Published: Cincinnati : South-Western Pub. Co., c1976.
Subjects:
Marketing > Decision making.
Marketing > Decision making > Case studies.

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