Marketing decision making : analytic framework and cases /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati :
South-Western Pub. Co.,
c1976.
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| Subjects: |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | vi, 299 p. : ill. ; 23 cm. |
| Bibliography: | Bibliography: p. 293. |
| ISBN: | 0538195002 |
