APA Citation

O'Dell, W. F., Ruppel, A. C., & Trent, R. H. (1976). Marketing decision making: Analytic framework and cases. Cincinnati: South-Western Pub. Co..

Chicago Style Citation

O'Dell, William F., Andrew C. Ruppel, and Robert H. Trent. Marketing Decision Making: Analytic Framework and Cases. Cincinnati: South-Western Pub. Co., 1976.

MLA Citation

O'Dell, William F., Andrew C. Ruppel, and Robert H. Trent. Marketing Decision Making: Analytic Framework and Cases. Cincinnati: South-Western Pub. Co., 1976.

Warning: These citations may not always be 100% accurate.