Disaster Communications in a Changing Media World.
Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, as well as to the media, reduces risk, saves lives and property, and speeds recovery. Disaster Comm...
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| Format: | Electronic eBook |
| Language: | English |
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Burlington :
Elsevier Science,
2013.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Front Cover; Disaster Communications in a Changing Media World; Copyright Page; Contents; Acknowledgments; For the Instructor; For the Student; Digital Assets; Other Titles in the Series; Other Related Titles of Interest; The Butterworth-Heinemann Homeland Security Series; Introduction; Conclusion; One: Communications: The Critical Function; Mission; Assumptions; Customer Focus; Leadership Commitment; Inclusion of Communications in Planning and Operations; Situational Awareness; Media Partnership; Conclusion; References; Two: The Changing Media World; Social Media, News, and Disasters.
- What is Social Media?Facebook; Twitter; Video and Photo Sharing Sites; Social Media and Disasters; References; Three: The "New" News Room; The Evolution of the Newsroom; Changing Roles and Responsibilities; Social Media Editors; Journalists as Curators; Social Media in the Newsroom; Gather News by Taking Advantage of New Sources and New Collaborations; Connect with Readers and Viewers in New and Deeper Ways; Distribute News and Drive Traffic; Create New Ways to Tell Stories; Create, Craft, and Enhance the Brand of the Organization and Individual Reporters; What's Next?
- Social Media as One Part of a Comprehensive Disaster Communications ProgramReferences; Four: Disaster Coverage Past and Present; How did This evolution Occur?; New Tools and New Technologies Profoundly Changes How Disasters Are Covered-and Who Covers Them; The Emergence of Social Media as a Disaster Communications Tool; China's SARs Epidemic (2003); The Asian Tsunami (2004); The London Transit Bombings (2005); Hurricane Katrina (2005); California Wildfires (2007); Virginia Tech Shootings (2007) and Northern Illinois University (NIU) Shootings (2008).
- Myanmar Cyclone and China's Sichuan Earthquake (2008)Mumbai Terrorist Attacks (2008); Haiti Earthquake (2010); Japanese Earthquake and Tsunami (2011); Tuscaloosa and Joplin Tornados (2011); Hurricane Sandy (2012); Boston Marathon Bombings (2013); The Use of Digital Media During Disasters Will Continue to Skyrocket; References; Five: Principles of a Successful Communications Strategy; Principle: Focus on the Needs of your Customers; Understanding What Information Customers Need; Work on Your Customer's Schedule and Not Your Own; Use Language That Most People Can Understand.
- Recognize Language and Cultural Differences Among Your CustomersIdentify Trusted Community Leaders Who Can Facilitate Communications in Disadvantaged Neighborhoods; Respect Functional Needs Populations and Take Action to Meet Their Specific Communications Needs; Use the Appropriate Media to Reach Your Customers; Principle: Make a Commitment to Effective Communications; Be an Active Participant in Communications; Include Communications Director on Senior Management Team; Hire and Maintain Professional Staff; Invest in Ongoing Training for Staff; Invest Resources in Communications.
- Principle: Make Communications an Integral Part of All Planning and Operations.
