Consumer-driven innovation in food and personal care products /
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside me...
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| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford :
Woodhead Pub.,
2010.
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| Series: | Woodhead Publishing in food science, technology, and nutrition ;
no. 195. |
| Subjects: | |
| Online Access: | CONNECT |
