Making posters : from concept to design /
"Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need? With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Bloomsbury Visual Arts,
2020.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Introduction
- Chapter 1: What is a Poster?
- Theoretical description
- Historic timeline
- Chapter 2: Conceptualizing
- Research
- Brainstorming
- Know your message
- Know your audience
- Chapter 3: Grabbing Attention
- Disruption
- Engaging the audience
- Scale, color & contrast
- Chapter 4: Execution
- Image-making
- Hierarchy
- Type as image
- Composition
- Aesthetic
- Making mistakes
- Chapter 5: Poster that Tell Stories
- Creating your story
- Structuring your story
- Telling your story with type
- Telling your story with color
- Telling your story with multiple narratives
- Telling your story with a single image narrative
- Chapter 6: Poster Types
- Posters that entertain
- Posters that persuade
- Posters that promote
- Posters that seduce
- Posters that sell
- Chapter 7: The Transformation of the Poster
- Animated posters
- Interactive posters for the screen
- New materials and techniques
- The future of the poster
- Bibliography
- Index
- Glossary
