Communication excellence : how to develop, manage and lead exceptional communications /

'This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.' --Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA 'This book provides a compelling case that effective communication for...

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Bibliographic Details
Main Authors: Tench, Ralph (Author), Verčič, Dejan (Author), Zerfass, Ansgar, 1965- (Author), Moreno, Ángeles (Author), Verhoeven, Piet (Author)
Format: Electronic eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, [2017]
Series:European Communication Monitor
Subjects:
Online Access:CONNECT
Table of Contents:
  • Connected organisations. Commandment 1: Globalised ; Commandment 2: Mediatised ; Commandment 3: Reflective
  • Influential departments. Commandment 4: Embedded ; Commandment 5: Datafied ; Commandment 6: Strategised
  • Ambitious Professionals. Commandment 7: Sagacious ; Commandment 8: Linked ; Commandment 9: Solid
  • Epilogue.