A marketing campaign against racism /
The City of Selma is looking for a new way to create a conversation for a well-known historic topic. Several members of the mayor's staff are meeting with a marketing consultant to develop a campaign for Black History Month and the anniversary of Bloody Sunday. One of the mayor's staffers,...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 100 | 1 | |a Miller, Brandon, |e author. | |
| 245 | 1 | 2 | |a A marketing campaign against racism / |c Brandon Miller. |
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| 520 | 8 | |a The City of Selma is looking for a new way to create a conversation for a well-known historic topic. Several members of the mayor's staff are meeting with a marketing consultant to develop a campaign for Black History Month and the anniversary of Bloody Sunday. One of the mayor's staffers, a recent college graduate, suggests the city take a firm stance and include foul language in the campaign to set an aggressive stance against racism while acknowledging the city's history. Immediate displeasure from others in the room transitions into a conversation centered around messaging and how the City of Selma should say what needs to be said. | |
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| 650 | 0 | |a Advertising campaigns |z Alabama |z Selma. | |
| 650 | 0 | |a Anti-racism |z Alabama |z Selma. | |
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