Philippine digital cultures : brokerage dynamics on YouTube /

Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures,...

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Bibliographic Details
Main Authors: Soriano, Cheryll Ruth R., 1977- (Author), Cabalquinto, Earvin Charles B. (Author)
Format: Electronic eBook
Language:English
Published: Amsterdam : Amsterdam University Press, 2023.
Series:Asian visual cultures.
Subjects:
Online Access:CONNECT
Description
Summary:Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures, its steady uptake and appropriation in a social media-savvy nation such as the Philippines requires a critical examination of its role in the continued reconstruction of identities, communities, and broader social institutions. This book closely analyses the diverse content and practices of amateur Filipino YouTubers, exposing and problematising the dynamics of brokering the contested aspirational logics of beauty and selfhood, interracial relationships, world-class labour, and progressive governance in a digital sphere.
Item Description:Previously issued in print: 2022.
Physical Description:1 online resource (240 pages) : illustrations (black and white), digital, PDF file(s).
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9789048552443