Communicating science effectively : a research agenda /

"Science and technology are embedded in virtually every aspect of modern life. As a result, people face an increasing need to integrate information from science with their personal values and other considerations as they make important life decisions about medical care, the safety of foods, wha...

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Bibliographic Details
Corporate Author: National Academies of Sciences, Engineering, and Medicine (U.S.). Committee on the Science of Science Communication: a Research Agenda.
Format: eBook
Published: Washington, DC : The National Academies Press, [2017]
Online Access:CONNECT
Table of Contents:
  • Machine generated contents note: 1. Using Science to Improve Science Communication
  • Purpose and Scope of This Study
  • Diversity of Science Communicators and Their Goals
  • Goals of Communicating Science
  • Ethical Considerations
  • Simple
  • and False
  • Model of Science Communication
  • Organization of the Report
  • 2. Complexities of Communicating Science
  • Varying Needs for and Responses to Scientific Information
  • Need for Formal Public Engagement
  • Challenges Posed by Scientific Content
  • Key Individual and Organizational Factors: Different Audiences, Different Needs
  • Prior Knowledge of Science: Debunking the "Deficit Model"
  • Ability to Understand Numeric Information
  • Ways of Interpreting New Information
  • Beliefs People Use to Explain the World
  • Mental Shortcuts: Heuristics, Emotion, and Motivated Reasoning
  • Cognitive Dissonance
  • Social Influences on How People Interpret Science
  • Presenting Information in Different Forms
  • Framing
  • Gain/Loss Framing
  • Emphasis Framing
  • Helping Audiences Understand Uncertainty and Complexity
  • Special Case of Policy Maker Audiences
  • Aggregation and Translation
  • Brokering
  • Partnerships
  • Trust and Credibility of Science Communication
  • Factors That Affect Trust and Credibility
  • Outcomes of Science Communication Affected by Trust and Credibility
  • Applying the Lessons of Large-Scale Science Communication Efforts
  • Exposure
  • Timing
  • Duration
  • 3. Nature of Science-Related Public Controversies
  • Origins and Dynamics of Science-Related Controversies
  • Conflicts over Beliefs, Values, and Interests
  • Understanding the Role of Beliefs and Values of Individuals
  • Communicating Science in the Context of Competing Beliefs, Values, and Interests
  • Tailoring Messages from Science for Understanding and Persuasion
  • Engaging the Public
  • Perceptions of Uncertainty
  • Uncertainty about the Science Itself
  • Misunderstanding and Misrepresentation of Scientific Uncertainty
  • Communicating Uncertainty and Consensus amid Controversy
  • Amplified Voices of Organized Interests and Influential Individuals
  • Framing the Issues Involving Science
  • Debunking Misinformation
  • Working with Opinion Leaders to Inform and Persuade
  • 4. Communicating Science in a Complex, Competitive Communication Environment
  • Trends in the Communication of Science News
  • How Journalistic Decisions Affect Science Coverage and Audiences
  • How Science Is Covered in Mainstream News
  • How Coverage of Science Affects Public Perceptions
  • Opportunities for Communicating Science: Social Media, Social Networks, and Blogs
  • Social Media
  • Social Networks
  • Blogs
  • Emerging Research on Use of the Internet as a Source of Science News
  • Preference-Based Effects
  • Contextualized News
  • Widening Knowledge Gaps
  • 5. Building the Knowledge Base for Effective Science Communication
  • General Conceptual and Methodological Issues
  • Aligning Goals with the Right Communication Approach
  • Using a Systems Approach to Guide Research on Science Communication
  • Assessing the Effectiveness of Science Communication
  • Comparing across National, International, and Cultural Contexts
  • Major Challenges for Practice and Research in Science Communication
  • Understanding the Converging Influences on Science Communication
  • Engaging Formally with the Public about Science
  • Understanding the Special Complexities of Communicating Science in the Face of Public Controversy
  • Conflicts over Beliefs, Values, and Interests
  • Uncertainty in Science-Related Controversy
  • Amplified Voices in Science-Related Controversy
  • Communicating Science in a Complex, Dynamic, and Competitive Communication Media Environment
  • Additional Questions for Research
  • Building a Coherent Science Communication Research Enterprise
  • Final Thoughts
  • References
  • Appendixes
  • A. Agendas of Public Meetings.