New perspectives on critical marketing and consumer society /

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Societyprovides an illuminating, challenging and thought providing guide for all upper-level students of marketin...

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Bibliographic Details
Other Authors: Ritch, Elaine L. (Editor), McColl, Julie (Editor)
Format: eBook
Published: Bingley : Emerald Publishing, 2021.
Edition:First edition.
Online Access:CONNECT