Brand Wars : Combat Strategies for Indian Brands.
A book that proposes cunning competitive strategies for Indian brands to sustain against odds.
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Main Author: | |
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Other Authors: | |
Format: | Electronic eBook |
Language: | English |
Published: |
New Delhi :
SAGE Publications,
2021.
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Subjects: | |
Online Access: | CONNECT |
Table of Contents:
- Cover
- CONTENTS
- FOREWORD
- PREFACE
- ACKNOWLEDGEMENTS
- INTRODUCTION
- 1 ADVANTAGE COVID
- 2 VOCAL FOR LOCAL
- 3 BRAND COMBAT MODEL
- 4 BUILDING BRANDS
- 5 BRANDING IN TURBULENT TIMES
- 6 GRAND STRATEGY
- 7 BATTLEFIELD MODEL
- 8 SUSTAINING COMPETITIVE ADVANTAGE
- 9 BUILDING FRONTIERS
- 10 GETTING THE ACT RIGHT
- 11 MEANS-END THEORY AND START-UPS
- 12 CHINA PLUS ONE
- SUGGESTED READINGS
- ABOUT THE AUTHORS