Marketing and managing tourism destinations /

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of...

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Bibliographic Details
Main Author: Morrison, Alastair M. (Author)
Format: Book
Published: Abingdon, Oxon ; New York, NY : Routledge, 2019.
Edition:Second edition.

Reserves Desk - Walker Library - 1st Floor

Holdings details from Reserves Desk - Walker Library - 1st Floor
Call Number: G155.A1 M665 2019
Copy 1 Available