Handbook of research methods in consumer psychology /

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists...

Full description

Saved in:
Bibliographic Details
Other Authors: Kardes, Frank R. (Editor), Herr, Paul M. (Editor), Schwarz, Nobert (Editor)
Format: eBook
Published: New York, NY : Routledge, 2019.
Online Access:CONNECT