Handbook of research methods in consumer psychology /
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Routledge,
2019.
|
| Subjects: | |
| Online Access: | CONNECT CONNECT |
