Fundamentals of global strategy : a business model approach /
This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change: how a company should change and adapt its core (domestic) business model to...
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2010.
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| Series: | Strategic management collection,
Business Expert Press digital library. |
| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 100 | 1 | |a De Kluyver, Cornelis A. | |
| 245 | 1 | 0 | |a Fundamentals of global strategy : |b a business model approach / |c Cornelis A. de Kluyver. |
| 260 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2010. | ||
| 300 | |a 1 online resource (xiv, 256 pages) | ||
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| 504 | |a Includes bibliographical references (pages 245-250) and index. | ||
| 505 | 0 | |a List of figures -- Preface -- Acknowledgments -- Part I. Understanding globalization -- 1. Competing in a global world -- 2. The globalization of companies and industries -- 3. Generic strategies for global value creation -- 4. Global strategy as business model change -- Part II. Globalizing the business model -- 5. Target markets and modes of entry -- 6. Globalizing the value proposition -- 7. Global branding -- 8. Globalizing the value chain infrastructure -- 9. Global supply-chain management -- 10. Globalizing the management model -- Appendix A. Global trade: doctrines and regulation -- Appendix B. Suggested cases -- Notes -- References -- Index. | |
| 520 | 3 | |a This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change: how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this definition has three fundamental building blocks: a company's core business model, the various strategic decisions a company needs to make as it globalizes its operations, and a range of globalization strategies for creating a global competitive advantage. | |
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| 776 | 0 | 8 | |i Print version: |a De Kluyver, Cornelis A. |t Fundamentals of global strategy. |d [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010 |z 9781606490723 |w (OCoLC)609531832 |
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