Gauging public opinion
This book furnishes the first systematic examination of the highly important and widely misunderstood new methods of surveying public opinion. The studies reported were done by Princeton's Office of Public Opinion Research under the direction of Hadley Cantril, one of the leading social psychol...
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Format: | Electronic eBook |
Language: | English |
Published: |
Princeton, London,
Princeton University Press; H. Milford, Oxford University Press,
1944.
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Subjects: | |
Online Access: | CONNECT |
MARC
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100 | 1 | |a Cantril, Hadley, |d 1906-1969. | |
245 | 1 | 0 | |a Gauging public opinion |c by Hadley Cantril and research associates in the Office of Public Opinion Research, Princeton University. |
260 | |a Princeton, |b Princeton University Press; |a London, |b H. Milford, Oxford University Press, |c 1944. | ||
300 | |a 1 online resource (xiv, 318 pages) |b illustrations, diagrams | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
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504 | |a "Bibliography of research, 1936-1943": pages 310-315 | ||
588 | 0 | |a Print version record. | |
505 | 0 | |a Part 1. Problems Involved in Setting the Issues; Part 2. Problems Connected with Interviewing; Part 3. Some Problems in Sampling; Part 4. Getting at Opinion Determinants; Part 5. The Polling Technique Applied to A Specific Problem ; Part 6. Appendices | |
520 | |a This book furnishes the first systematic examination of the highly important and widely misunderstood new methods of surveying public opinion. The studies reported were done by Princeton's Office of Public Opinion Research under the direction of Hadley Cantril, one of the leading social psychologists in the country. The book pioneers in stimulating fashion some of the many problems involved in the determination of public opinion by modern techniques. Originally published in 1944. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905. | ||
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650 | 0 | |a Public opinion polls. | |
710 | 2 | |a Office of Public Opinion Research, Princeton University. | |
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776 | 0 | 8 | |i Print version: |a Cantril, Hadley, 1906-1969. |t Gauging public opinion. |d Princeton, Princeton University Press; London, H. Milford, Oxford University Press, 1944 |w (OCoLC)547416 |
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