The power of networks : six principles that connect our lives /

What makes WiFi faster at home than at a coffee shop? How does Google order search results? Is it really true that everyone on Facebook is connected by six steps or less? The Power of Networks answers questions like these for the first time in a way that all of us can understand. Using simple langua...

Full description

Saved in:
Bibliographic Details
Main Authors: Brinton, Christopher G. (Author), Chiang, Mung (Author)
Format: Electronic eBook
Language:English
Published: Princeton : Princeton University Press, 2018.
Subjects:
Online Access:CONNECT
Table of Contents:
  • Frontmatter
  • Contents
  • Preface And Acknowledgments
  • Part I. Sharing Is Hard
  • Introduction
  • 1. Controlling Your Volume
  • 2. Accessing Networks "Randomly"
  • 3. Pricing Data Smartly
  • A Conversation With Dennis Strigl
  • Part II. Ranking Is Hard
  • Introduction
  • 4. Bidding For Ad Spaces
  • 5. Ordering Search Results
  • A Conversation With Eric Schmidt
  • Part III. Crowds Are Wise
  • Introduction
  • 6. Combining Product Ratings
  • 7. Recommending Movies To Watch
  • 8. Learning Socially
  • Part IV. Crowds Are Not So Wise
  • Introduction
  • 9. Viralizing Video Clips
  • 10. Influencing People
  • Part V. Divide And Conquer
  • Introduction
  • 11. Inventing The Internet
  • 12. Routing Traffic
  • A Conversation With Robert Kahn
  • Part VI. End To End
  • Introduction
  • 13. Controlling Congestion
  • 14. Navigating A Small World
  • A Conversation With Vinton Cerf
  • Index