The high roller experience : how Caesar's and other world-class companies are using data to create an unforgettable customer experience /

The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this "magica...

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Bibliographic Details
Main Author: Norton, David (Author)
Other Authors: Greene, Doug (Narrator)
Format: Audio eBook
Published: [Place of publication not identified] : McGraw Hill-Ascent Audio, 2017.
Edition:[First edition].
Online Access:CONNECT