The high roller experience : how Caesar's and other world-class companies are using data to create an unforgettable customer experience /
The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this "magica...
[Place of publication not identified] :
McGraw Hill-Ascent Audio,