The persuasion handbook : developments in theory and practice /
The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics.
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| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
SAGE,
c2002.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
